This Music Video Takes Control Of Your iPhone

image from cdn3.vox-cdn.comTo stand out in Japan’s crowded pop music market takes creativity. The group Lyrical School managed to rise above the pack with a video that makes it look like they’ve hacked your iPhone. Shot in vertical view to mimic a phone screen, it features the group cavorting between apps including FaceTime, Twitter and the camera.

RUN and RUN / lyrical school 【MV for Smartphone】 from RUNandRUN_lyrisch on Vimeo.

H/T: The Verge


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