Spotify Steps Up Its Advertising Customization – Starting With Microsoft

Microsoft will target Spotify ‘freemium’ users listening to Discovery Weekly with messages about how AI improves our lives. Over the past few years, Spotify has quietly amassed a huge following for its popular Discovery Weekly playlist. Three years ago, the playlist reportedly had 40 million listeners.  Listeners then had streamed nearly 5 billion personalized tracks. […]

The post Spotify Steps Up Its Advertising Customization – Starting With Microsoft appeared first on Digital Music News.

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