Spotify Is Expanding Its Pay-for-Promotion Program — Not Everyone Thinks That’s Such a Good Idea

Following the success of ‘Marquee,’ Spotify has greenlit the expansion of its artist advertising program.  But ‘paying for promotion’ is getting dangerously closely to ‘paying for play’ for many. Having experienced success with the U.S. trial of Marquee, a pay-per-click promotional tool that enables labels and artists to market new songs and albums to music streamers, […]

The post Spotify Is Expanding Its Pay-for-Promotion Program — Not Everyone Thinks That’s Such a Good Idea appeared first on Digital Music News.

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