PickleJar, the live entertainment and artist payments app, has launched a new broadcast-focused feature called Insider. The tool aims to help broadcasters support their local communities causes and music-related fundraisers.
This new capability empowers millions of radio listeners across the U.S. with a way for radio stations to mobilize and give back to those in need. PickleJar is working with on-air personalities to activate their local listenership to support beneficiaries of their choice seamlessly and securely through the app.
With Insider, PickleJar Members can follow their stations and favorite radio personalities within the PickleJar app. By downloading the app or scanning a unique QR code at an event, PickleJar Insider helps radio stations activate their listening audience to give back with immediate results.
“In the unfortunate event of a natural disaster or humanitarian crisis, stations in that area can set-up a fundraising campaign in minutes and reach out to their listener base to raise money for their approved charity of choice directly from the station’s Insider page in the app,” says Jeff James, CEO of PickleJar. “The PickleJar Insider program can be activated at a local, regional, national, or even worldwide level to focus on the greatest of needs. What makes PickleJar so unique is how we bring listeners, personalities, and musicians together to help others with 100% of all donations going directly to the designated charitable organization.”
Insider can also be used to raise support and funds for individual or time-limited campaigns, such as natural disaster response, humanitarian or emergency relief, radiothons, seasonal charity drives, championing a mission or advocacy, significant local events and more. As always, nonprofits and associated causes keep 100% of all money raised.
“We created Insider to act almost like a LinkedIn that is just for radio stations and personalities,” adds Kristian Barowsky, President of PickleJar. “PickleJar Insider provides these on-air personalities with strategies to engage and transform listeners to donors, which will keep funds flowing in the communities where they entertain and serve.”
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