Pandora will sit alongside the Spotify integration, giving Uber drivers and passengers more options…
Today, it has been announced that the online radio station, Pandora has joined forces with the taxi service, Uber to bring drivers and passengers a varied music listening experience.
From today, the program will be available for all Uber drivers in the countries in which Pandora operates – U.S., Australia and New Zealand. The service will also be ad-free for the first six months.
For Uber, the partnership allows all drivers to access the music service whilst inside the Uber app, which makes accessing music simple and stress-free. The partnership also presents a new feature and benefit for the company to offer its drivers.
For Pandora, it gives the company more exposure, which is important for the company, especially at a time when the competition is heating up between music streaming services. Also, throughout the partnership Pandora will retain the listening habits of the Uber drivers during their trips, which may present some valuable information for the company.
Uber’s partnership with Pandora presents some differing benefits to its integration with Spotify. The main difference is that in order to access Spotify the driver has to come out of their Uber app. At this point, the driver generally hands their phone to the passenger to choose from Spotify’s catalog. Whereas, with the Pandora integration, the driver can access the music service whilst inside the app so it gives the driver more options.
This technical difference may see drivers opting to use Pandora over Spotify.
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