Move Over YouTube, Amazon Video Direct Is Here

Move Over YouTube, Amazon Video Direct Is Here

Look out YouTube, you’ve finally got some serious competition…

According to Business Insider, Amazon is launching a YouTube-like video platform which allows content creators to earn revenue through advertising and royalties on uploaded videos.

Content creators will have the option of determining how their videos are used through choosing specific preferences, which include setting options allowing the user to either stream the video, buy the video, download it, or even rent it. There is even the option to bundle videos together in a TV-season-like format.

Amazon says that their Video Direct service is different from others like YouTube, as it’s not only more flexible, it has a wide reach, and is available on all supported devices—Fire TV, phones, tablets, game consoles, Smart TVs and from the Web.

On top of this, Amazon also offer optimization of its service for its users by providing performance metrics, like the number of minutes the video has been streamed, number of subscribers, projected revenue, payment history, and you can also optimize the way you offer and promote your titles.

So how do creators make their video’s available on AVD?

Creators could include their video in Prime Video, through the Streaming Partners Program as an add-on subscription, as a one-time rental or a one-time purchase, or if you’re an Amazon customer.

In a statement, Jim Freeman, Vice President of Amazon Video said..

“For the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service.”

Though, Amazon has a long way to go to successfully compete with YouTube, which has over 1 billion active users worldwide and is still the dominant player for video content.

The post Move Over YouTube, Amazon Video Direct Is Here appeared first on Digital Music News.

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