Morning Brew Founder Alex Lieberman Isn’t an Overnight Success. Instead, He’s Harnessing the ‘Balloon Effect’ — Here’s What That Is Posted byAytekin Tank September 13, 2021 Leave a comment on Morning Brew Founder Alex Lieberman Isn’t an Overnight Success. Instead, He’s Harnessing the ‘Balloon Effect’ — Here’s What That Is The overnight success story is dead. Long live the balloon effect.