The Kings of Leon are releasing a digital art collection drop, NFT YOURSELF, this Friday, March 5, that includes real-world vinyl and one-of-a-kind experiences. The Legacy NFT (non-fungible token) drop coincides with the release of the band’s 8th studio album, When You See Yourself, also out worldwide this Friday.
The collection was made in collaboration with longtime creative partner Night After Night, and is being made available by YellowHeart, a socially responsible ticketing platform and a pioneer of the emerging NFT marketplace empowering artists to sell collectibles directly to their fans. For this collection, the power of the band’s music and their new album visuals are harnessed to deconstruct, degenerate, and distort iconic band symbols and photography and the result is a striking re-imagination of the band’s body of work. Using no outside material, every source photograph was taken by either Night After Night Creative Director Casey McGrath or band member Matthew Followill.
The NFT YOURSELF open edition will run for two weeks starting March 5 at 12:00 p.m. ET. This Legacy NFT collection includes up to 25 unique pieces starting with a $50 exclusive NFT collectible and limited-edition Golden Eye Vinyl. All proceeds will benefit Live Nation’s Crew Nation Fund.
In addition, collectors will have the chance to bid on one of six golden ticket experiences, offering fans four front row seats to the show of their choosing, anywhere in the world, for life.
“Here at YellowHeart, our mission is to create a symbiotic relationship between artists and fans by empowering artists to sell music and tickets directly to their fans,” says CEO and Founder of YellowHeart, Josh Katz. “Through our NFT and smart contract technology, we are changing the way fans interact with artists. We’re thrilled to be working with Kings of Leon as we pioneer a transparent, fan-friendly experience that ultimately gives control back to the artists and fans.”
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