It’s Official: Kanye West’s The Life Of Pablo Has Hit #1

Kanye West's The Life Of Pablo Hits #1Kanye West’s album has hit #1 on the Billboard 200 chart…

Last week it was widely anticipated that The Life of Pablo would hit number one, and now it’s official.

According to Nielsen Music, The Life of Pablo earned the equivalent of 94,000 album units in the  week ending April 7th. Of the total equivalent album units, 28,000 were solid album sales and the remainder was made up of streaming. Meaning  approximately 70% of Kanye’s equivalent album sales were from streaming services.

This really signifies the important of streaming figures being added to the metrics which Billboard uses to rank albums. Other factors included in the multi-metric consumption are traditional album sales, and track equivalents.

But how did he do it with no CD’s, no Vinyl and no iTunes?

Kanye adopted a series of strategies to reach number one. Firstly, he made his album a Tidal exclusive , which reportedly racked up 250 million streams in the first 10 days of availability. Then West increased the availability of the album by making it widely available across a series of streaming services like Spotify and Apple Music, which together have hundreds of millions of active users.

On top of this, Kanye West modified the album on several occasions, giving his fans reason to stream the album on multiple occasions. All of these strategies combined played a role in getting The Life of Pablo to the top of the charts, making it Kanye’s 7th album to hit number one on the Billboard 200 charts.

(Image by Jason Persse, Creative Commons, Attribution-Share Alike 2.0 Generic, cc by-sa 2.0)

The post It’s Official: Kanye West’s The Life Of Pablo Has Hit #1 appeared first on Digital Music News.

Leave a comment

Your email address will not be published. Required fields are marked *