Today, iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group have announced an alliance with Shazam for a groundbreaking audio audience measurement solution in the U.S. that will deliver market- and station-level audience metrics across all radio formats. The alliance will involve collecting information from tens of millions of devices ‘to produce accurate, stable cross-platform audience metrics […]
The post iHeartMedia, Cumulus, Entercom, Cox, Sun Broadcast Group and Shazam Collaborate on Groundbreaking Audio Measurement Solution appeared first on Digital Music News.