Country lifestyle network Circle has been awarded Best Streaming TV Platform at the 2021 Digiday Video and TV Awards, which recognized the best companies and campaigns using video to modernize media and marketing.
In what was declared the most competitive category, Circle came out on top next to players like Samsung TV Plus, Tubi, Atmosphere and Local Now.
Since launching in January 2020, Circle’s programming and media partnerships has grown the network’s reach to nearly 150 million potential viewers around the world. The network’s Opry Live series, a one-hour series featuring Grand Ole Opry performances, began on March 14 and has since reached 55 million views from over 100 countries. The series earned the No. 1 spot across all genres on Pollstar’s Top 100 Livestreamers chart in 2020.
The panel of Digiday judges shared that, “Circle saw the need for a one-stop-content shop for country music fans that didn’t really exist anywhere else—serving fans who want to access the best audiovisual content in country music’s past and present. With the lack of concerts, backstage passes and intimate shows in 2020, Circle doubled down on bringing country to the fans, keeping the flame of finding new music burning bright—and keeping the connection between artist and audience alive for when stages are filled with music again.”
Circle also made the 2021 Digiday Video and TV Awards shortlist for Best Facebook Watch Show on behalf of Opry Live, as well as for TV Executive of the Year on behalf of Circle GM, Drew Reifenberger.
“We could not be more proud to be recognized by Digiday as the Best Streaming TV Platform of 2021. Throughout the pandemic, we have stayed committed to delivering high-quality content that connects a global, growing country music fan base to their favorite country music artists,” says Reifenberger. “Although this past year has presented its fair share of challenges and obstacles, the response that we have received from our audience has been tremendous and encouraging. The honor of receiving this award represents a major milestone in our growth.”
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