MBW sits down with Spotify to ask about its new tool, which some have accused of bearing the hallmarks of payola
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Category archives: Personalization
What McDonald’s Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will use it to upsell at the counter.
What Spotify’s Personalization Strategy Can Teach Us
The degree of personalization offered to Spotify users is what the executives credit the streaming services massive growth to, and is something which anyone hoping to market their brand should take into account. Here we look at what bands and artists can glean from personalization strategy used at Spotify. ________________________…
3 Easy Website-Personalization Tricks That Will Boost Your Conversion Rates
A U.K. watch dealer raised its conversion rates by 350 percent. Its secret? Personalization, which is not as complicated as you may think.
3 Takeaways from Adidas’s Use of Personalized Content at the Boston Marathon
Personalized content is becoming more popular in the marketing scene. What has your company done in that context?
Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success
Personalization? Customers don’t fear it; they expect it. Just be sure to be transparent about how you use their data.
2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)
How can a company personalize experiences for customers, even as its customer base continues to grow?