SXSW Adds Keynotes From Spotify, Gimlet, Malcom Gladwell

South by Southwest Conference and Festivals has announced further additions to their Keynote and Featured Speaker lineup for the March 8-17 event. Keynotes announced today include award-winning filmmaker PJ Raval and a keynote conversation between Spotify chief content officer Dawn Ostroff, Gimlet co-founder Matt Lieber and Anchor co-founder Michael Mignano….

Spotify’s Podcast Play Not A Sure Winner says MIDiA Analyst Mark Mulligan

Spotify declared itself an "audio-first’ streaming service on Wednesday with a $500 million push into podcasting led by the acquisition of Gimlet Media and Anchor, with other deals in the wings. But Spotify’s major podcast play is far from a sure bet, says top industry analyst Mark Mulligan of MIDiA….