FTC to Enforce Transparency On Social Media Product Placement

Celebrity endorsements are usually unclear, even more so in the social media realm. Are they posting photos of their favorite products like alcoholic drinks just because they like it, or have they been paid to do it? One example is the story we covered here at Digital Music News in July, with Selena Gomez reportedly […]

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Facebook shakes YouTube with ‘video first’ strategy – but dismisses long-form content

How will music pay a part in its strategy?

The post Facebook shakes YouTube with ‘video first’ strategy – but dismisses long-form content appeared first on Music Business Worldwide.

How Businesses Can Make the Most of Facebook’s Call-to-Action Feature

Quality content gets shared and shares lead people to your site, so you have to begin any marketing venture with a strategy for not just attracting attention but keeping it. A call-to-action, or CTA, comes at the end of a content piece and guides reade…