‘We have shown that great records from anywhere in the world can become hits’

Universal Music Latin Entertainment boss Jesús López on Despacito and the worldwide explosion of Latin Music
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Despacito storms past 5bn streams milestone as Latin America takes flight

Analyst Mark Mulligan explains why record-breaking single may be ‘the new normal’
The post Despacito storms past 5bn streams milestone as Latin America takes flight appeared first on Music Business Worldwide.

Despacito breaks all-time streaming records with 4.6bn plays in 6 months

Tracks has already scored more than 3bn plays on YouTube across official channels
The post Despacito breaks all-time streaming records with 4.6bn plays in 6 months appeared first on Music Business Worldwide.