As Spotify’s subscription growth rate lags, the streaming giant is seeking out new avenues for adding premium users. That includes striking partnerships with hardware and service companies. Spotify’s latest partnership with AT&T goes live on Tuesda…
Category archives: Branding & Advertising
Woodstock Weed? Judge Rules Woodstock Can License Its Name To Cannabis Brands
The company that owns the rights to the Woodstock music festival can legally associate the name with cannabis products. Woodstock Weed, anyone? A federal judge ruled today that using the name of the famous 1969 festival on cannabis products would not i…
The Baby Shark Merchandising Assault Begins: Electronic Puppets, Breakfast Cereal, ‘Fingerlings,’ More…
Kellogg’s has announced a partnership with Pinkfong to create a Baby Shark branded kid’s cereal. That’s not the only merchandising opportunity Pinkfong is exploiting, however. Kellogg’s announced the partnership on Friday, saying the cereal will be ava…
Russell Simmons’ All Def Digital Edges Dangerously Close to Bankruptcy
All Def Digital, a youth-oriented digital-content platform owned by Russell Simmons, is on the brink of insolvency. It was recently revealed that the company has filed for ‘assignment for the benefit of creditors,’ or ABC, a financial maneuver that is …
Now There’s an Exhaustive Johnny Cash Archive Online — Dating Back to 1954
The official Johnny Cash website has relaunched with an exhaustive online archive of the legendary singer’s performances. Billing itself as “Everything You Need to Know About the Man in Black,” the site features an archive of Cash’s full tour history. …
Google Outright Bans Viagogo from Advertising In Search Results
Google has suspended ticket resale company Viagogo from paid advertising in search results. The ban is global and immediate, which could severely impact the company’s ability to function. Viagogo has been facing extreme regulatory scrutiny in the UK, p…
Jay-Z Named Top Executive at Cannabis Company Caliva
Life has come full circle for rapper and entrepreneur Jay-Z. Back in the early days, Jay-Z was selling drugs outside a New York City housing project. This week, he was named Chief Brand Strategist at a cannabis company called Caliva. Caliva is consi…
Sprite Spotlights Rising Hip-Hop Artists In Its New ‘Thirst for Yours’ Campaign
Sprite is launching a new advertising campaign to highlight rising stars in the hip-hop community — and further tap into an extremely lucrative demographic. The new ‘Thirst For Yours’ campaign is a multi-year platform designed to highlight musicians, d…
Country Fans Calling For a Wrangler Boycott After Lil Nas X Sponsorship Deal
Lil Nas X has turned his Old Town Road lyric, “Cowboy hat from Gucci, Wrangler on my booty” into a lucrative partnership. But some country fans are upset about it. ‘Old Town Road’ has taken the music world by storm after it was first plucked by Justin …
Justin Bieber is Launching a Plant-Based Deodorant Later This Year
Mega pop star Justin Bieber has teamed up with Unilever-owned Schmidt’s Naturals to introduce a new deodorant scent. The Bieber-created scent is called Here + Now and was revealed by the singer on his Instagram. He posted a shirtless photo of himself c…