The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
Category archives: Brand Reputation
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
Nike’s Colin Kaepernick Campaign: Bold Move or Brand Suicide?
There’s no question that Nike’s move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.
Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times
The company isn’t downplaying the fact that its reputation has suffered, but it wants customers to know it’s working on improving.
Why the New ‘Take a Knee’ Policy Isn’t Likely to Heal the NFL’s Damaged Brand
The NFL’s goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
You Don’t Need to Be a Corporate Behemoth to Have a Strong Social Reputation
Follow these corporate brand reputation management tips for your own social brand.
Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season
The brands that do right by their customers are the ones small-business owners trust most.
A New CEO May Improve Uber’s Tarnished Brand, but It Should Never Have Needed Brand Rehab in the First Place
Ousted CEO Travis Kalanick provides lessons on avoiding brand self-destruction.
Building a Fan Following by Tapping Into Customers’ Passions
Barry Meguiar, Meguiar’s president and ‘Car Crazy Central’ TV star, breaks down his four-step secret to building brand loyalty.