Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying…and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change t…
Category archives: Brand Identity
5 Things to Consider When Building a Business
Starting a business this year? Here are a few things to consider before taking that leap of faith.
The New Buzzword in Cannabis Branding? ‘Affordable Luxury’
Brands like Quarter want to appeal to upscale consumers at reasonable prices.
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Don’t Let Alexa or Siri Speak for Your Company: Protecting Your Brand’s Voice on AI Platforms
With the rising popularity of voice-driven AI assistants, it’s important for businesses to offer a consistent brand experience.
3 Ways to Build Your Brand Identity Using Content Marketing
Can your content pass the ‘logo test’? If not, it’ll be just another one of those generic articles that bombard your target audience each day.
What Makes a Good Brand Ambassador for Your Business
Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.