Breaking: Sony/ATV Signs Multi-Territory Deal With Soundcloud

Breaking: Sony/ATV Signs Multi-Territory Deal With SoundcloudIs Soundcloud Go coming to Europe…?

Today, Sony/ATV – the world’s leading music publisher, and Soundcloud – the world’s largest music platform have announced a multi-territory agreement for Europe.

Soundcloud has already inked a deal with Sony/ATV in the US, but has now expanded this partnership to Europe. Soundcloud Go – the platforms monthly subscription service, launched in the US on March 29th, but still does not exist across Europe. However, now that this new deal in place it is highly anticipated that Soundcloud will introduce both subscriptions and advertising across Europe in 2016.

Martin Bandier, Sony/ATV Chairman and CEO says…

“ These deals for the US and Europe create the best opportunity for Sony/ATV and its songwriters to maximize the creative and revenue benefits of SoundCloud’s multi-territory business. We are particularly excited about the launch of the paid-for subscription service, which will provide the best business framework for our roster and allow Sony/ATV to take advantage of SoundCloud’s significant user base.”

Alexander Ljung, SoundCloud Founder and CEO, added…

“Our agreements with major partners are a significant part of achieving our ambition of allowing all forms of creative expression to live on our platform, while simultaneously ensuring rightsholders’ work is rewarded and respected. As such, we’re delighted to reaffirm our relationship with Sony/ATV.”

After Soundcloud bagged deals with all three of the major labels, it is was expected that the platform would branch out into paid subscriptions. As anticipated we saw the US launch of Soundcloud Go, and the next obvious step would be its expansion into Europe and the rest of the world. Though, there is currently no news on when it will launch, but it will be available by the end of the year.

Any subscribers yet…?

There has been widespread skepticism about whether or not users would start to pay for the service, as it has been free for such a long time. There is currently no news on how many paid subscribers Soundcloud Go has gained, but it is still early days.

One things for sure, the platform is going to have to work hard to compete with other streaming services in the market who have now gained large audiences. Spotify has a massive 30 million paying subscribers, Apple has 11 million and Tidal has 3 million.

(Image by Flazingophotos, Creative Commons, Attribution-Share Alike 2.0 Generic, cc by-sa 2.0)

The post Breaking: Sony/ATV Signs Multi-Territory Deal With Soundcloud appeared first on Digital Music News.

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