Many people are familiar with the concept of a user persona, but empathy mapping can help you discover the optimal users and customers for your offerings.
Author archives: Tony Scherba
How to Talk About Company Finances with Your Team
It’s important to be real with your team, and that means you have to talk about money. But how you talk about the company’s financial health is extremely important.
What the Past Year Taught Us About the Gaps in Technology for Education
Technology and software development can help solve some of the major problems currently facing education, including: better digital platforms for teaching, better means of communicating with parents about what to teach when, and how to help expand educ…
Immersive Technologies on the Rise in Pandemic Year 2
Developers are no longer trying to create quick-fix solutions to pandemic problems. Instead, they are now taking a more in depth look at these challenges and are trying to come up with longer-term solutions that will be beneficial to businesses even wh…
The Executive’s Guide to Hiring Product Developers
Guidelines for setting up a strong relationship between the executive team and the product development team.
Virtual Event Planning May Present New Opportunities for Software Developers
There’s plenty of space to innovate within the virtual meeting and virtual event space.
The 10 Biggest Mistakes My App Development Company Made in Our First 10 Years in Business
You learn by making mistakes. Hopefully, my experiences can help you avoid some of the hardships we had.
A 3-Step Process for Creating Great Products Every Time
Avoid the common pitfalls of development and build stronger prototypes by applying these three principles.