Author archives: Piyanka Jain

Data analytics tools are becoming increasingly important for startups to track and analyze their data. This article provides a practical guide to increasing startup success through data analytics.

Here we review three experiments conducted on consumer behavior and discuss how leveraging these studies can boost your startup’s performance.

For any startup, experimentation is important. In this three-part series, we will discuss experimentation in detail. This article explains the key elements that make or break an experiment.

In this three-part series, we will discuss experimentation in detail. This article focuses on the “why” and “what” of experimentation.