Four innovation principles all companies must embrace beyond profit.
Author archives: Grace Avila Casanova
How (and Why) You Need to Put Sustainability and Community Ahead of Fast Growth
These two key strategies will help businesses shift the way they approach growth, focus on sustainable development and enable them to move in the right direction.
How Sustainable Brands Win Over the Discerning Conscious Consumer
As sustainability credentials become the norm, brands must develop the capabilities to grow through a differentiated sustainability identity, innovative production systems and new value-driven consumption models.
How to Turn Sustainability Into a Brand and Business Strength
In the race to sustainability, many brands are diluting their identity and relying on undifferentiated strategies to ensure environmental efficiency and social compliance along their supply chains. Thus, the challenge lies in the quality of sustainabil…
The 4 Principles of Sustainability Innovation for Modern Brands
Modern brands can move the needle by embracing sustainability innovation at every stage of the supply chain, from impact measurement and transparency pledges, through elevated customer experiences, to shifting consumer behavior with collective wellbein…