These are the major categories that public investors are interested in when they’re looking for IPO companies to invest in.
Author archives: Chris Porteous
This Is How Artificial Intelligence Is Revolutionizing Influencer Marketing
AI is helping companies identify viable influencer-marketing channels and completely transforming the game.
3 Powerful Ways for Businesses to Beat the Pandemic
The uncertainty in the economy, coupled with fear for workers’ and colleagues’ safety, has created a dynamic that has forced businesses to adapt or fail.
97% of Fortune 500 Companies Rely on Social Media. Here’s How You Should Use It for Maximum Impact.
Social media platforms such as Instagram, Facebook, TikTok, YouTube and Pinterest offer countless ways for brands to connect with customers (both old and new). Here’s how to do it well.
What Is ‘Process Mining’ and Should You Be Doing It?
Pinpointing and addressing process inefficiencies is a top priority for most businesses. Is process mining the way to go for your company?
How to Personalize Your Marketing Without Being Creepy
Consumers are turned off by discovering you have their data when they don’t know how you got it. The big difference-maker? Consent.
A Successful Cybersecurity Company Isn’t About Fancy Technology
When starting to offer security, many companies immerse themselves in the technology. This is a common mistake.
Can a Hackathon Revitalize the Real Estate Industry?
Popular companies like Airbnb and Uber have revolutionized their respective industries and made the big firms think about how they do business. Strangely enough, real estate hasn’t seen its innovation moment yet.
Cybercrime Could Cost the World $10.5 Trillion Annually by 2025
Don’t let your business become a victim to the onslaught of attacks.
4 Classic Business Books Recommended by Jeff Bezos, Bill Gates and Mark Zuckerberg
These books can save you from years of trial and error and monumental mistakes.