Prime Video and Amazon have unveiled one-of-a-kind activations for the upcoming 57th Academy of Country Music Awards from Amazon Live, Amazon Music, Amazon Fashion, IMDb TV, and more. The award show will livestream exclusively on Prime Video on March 7 from Allegiant Stadium in Las Vegas.
Elaina Smith, Kristin Cavallari, Priscilla Block, and Zuri Hall will host the ACM Awards Red Carpet Show on Prime Video from 6 to 7 p.m. CT. Giving fans VIP access to all the excitement from the red carpet, the red carpet event will showcase the biggest fashion trends, a look behind-the-scenes, and a special performance from Kat & Alex.
Amazon Live will also stream an interactive version of the pre-show starting at 6 p.m. CT to prominent Amazon placements, including the Amazon Homepage, the ACM Awards Storefront, Amazon Fashion homepage, and the Amazon Live homepage. Customers watching the show will be able to ask the hosts, artists, and celebrities questions via Amazon Live’s chat feature. They will also be able to shop the product carousel, featuring top artist merchandise and Amazon Fashion curations.
Amazon Fashion will host their own red carpet livestream on TikTok beginning at 5:30 p.m. CT, with entertainment correspondent Makho Ndlovu and special appearances by Claudia Oshry, Gabi Daiagi, and Lauren Wolfe. Viewers will be able to shop for fan gear to celebrate country music legends, as well as Amazon Fashion curations, including Best of the West, Boots Made for Walking, and Inspired by the Red Carpet.
Hosts of Amazon Music’s Country Heat Weekly Podcast, Kelly Sutton and Amber Anderson, will be reporting from Allegiant Stadium and are set to host the first Amazon Music pre-show event on Sunday, March 6 beginning at 8 p.m. CT via the Amazon Music channel on Twitch.
“On behalf of Prime Video and Amazon, we are thrilled to share this entertaining and immersive country music experience with our customers around the world,” offers Jennifer Salke, head of Amazon Studios. “It highlights some of the most fan-centric offerings to honor the very best in country music—from a nonstop, commercial-free awards show streamed live globally for the first time ever, to an interactive red carpet pre-show, exclusive Academy of Country Music merchandise, curated Amazon Music playlists, and more. With world-class musical performances and collaborations lined up for this year’s Academy of Country Music Awards, we’re excited to showcase the ability of Amazon to create 360-degree fan engagement that not only strengthens the connection between these artists and their fans, but redefines the live entertainment experience for viewers.”
Hosted by icon Dolly Parton the two-hour 57th Academy of Country Music Awards will be co-hosted by reigning ACM New Female Artist of the Year Gabby Barrett and reigning ACM New Male Artist of the Year Jimmie Allen. Among those slated to perform are Brittney Spencer, Brothers Osborne, Carly Pearce and Ashley McBryde, Carrie Underwood, Chris Stapleton, Chris Young, Parton and Kelsea Ballerini, Eric Church, Barrett, Jason Aldean, Allen, Jordan Davis, Kane Brown, Kelly Clarkson, Luke Bryan, Maren Morris, Mitchell Tenpenny, Parmalee and Blanco Brown featuring Brooke Eden, Thomas Rhett, Walker Hayes, and Breland.
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