Category archives: Pricing

Don’t underestimate the complexity of pricing: It underpins countless strategic decisions your startup will make.

Finding the right balance between too low and too high when pricing your photos will help you attract a willing audience.

Setting the right price point can make or break your business.

Here are five things to consider when you set the price for your product.

The “decoy effect” introduces a “useless” price. Think about it during your next outing at the movies.

Stick with appealing to a niche audience before building out. Here are three ways how.

Unless you are already Walmart, don’t get sucked into competing on price.

Companies that are able to vary pricing without upsetting customers in the process stand to gain quite a bit.

Have you ever thought of pricing as a powerful marketing strategy?

Investigate how you can create value for your customer and yourself without resorting to slashing prices.