One of the best ways to rise above the fold and get more eyes on your material is to use the power of authority. But what are the best strategies for doing this?
Category archives: Content Marketing
How Content Creation and Content Curation Should Work Together
Let’s start by defining the differences between content creation and content curation.
Is It Better to Stay Evergreen or Jump on Trends in Content Marketing?
So is it better to favor one over the other? Or should you attempt to mix the two?
What is Authentic Marketing, and How Is It Different From Public Relations?
The two are often confused.
Serious mistakes in Content Marketing that cost companies
Content marketing is a way of providing your potential customers with informative content to questions they seek, with the purpose of meeting a need.
The Beginner’s Guide to User-Generated Content
But what if someone else developed that content for you? That’s the idea behind user-generated content. Put it to work for you and it could elevate your brand to new levels — but there is no guarantee of success.
Why Authenticity Is the Key to Making Great Social Media Content and Building a More Devoted Audience
Authentic content marketing can help you build real connection with your audience.
8 Must-Have Skills for an Expert Content Marketer
Know what to look for before you hire your next content marketer.
Creating Content for a Specific Audience is Important In Music Marketing
Entrepreneur and film director Brad Dervishaj, better known by the online alias “Nilladriz,” gives insight into how he tailors his music videos to appeal to a specific audience.
Why referrals from friends are still key in the digital world
Nine out of 10 consumers say they try new products when they are recommended by their acquaintances.