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Category archives: Behind the Brand

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

Posted byJune 11, 2018Posted inBehind the Brand, Music Industry NewsTags: Business, Industry, Music, News, The Talking Fern, TTFLeave a comment on All I Know About Marketing I Learned From Margaritas

Here’s What Brands Can Learn From Hillary’s Grassroots ‘Differentiator’

How political campaigns find and energize volunteers is a model for finding brand evangelists from among your best customers.

Posted bySeptember 26, 2016Posted inBehind the Brand, Music Industry NewsTags: Business, Industry, Music, News, The Talking Fern, TTFLeave a comment on Here’s What Brands Can Learn From Hillary’s Grassroots ‘Differentiator’




News

  • Jennifer Lopez considers taking Ben Affleck’s surname to be ‘romantic’
  • Nazareth’s lead vocalist Dan McCafferty diesĀ at 76
  • Drake and 21 Savage sued for ‘flagrant infringement’ over fake Vogue cover
  • Drake and 21 Savage sued by Vogue publishers
  • Ricky Wilson apologises to Kaiser Chiefs fans after ‘relying on old drinking habits’ for London gig




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