Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess.
Author archives: Timothy Carter
When is it Right to Fire Your Marketing Agency?
Consider the reasons for the decision, and whether the issues can be resolved.
Digital Marketing is Crowded, So How Can Your Agency Dominate?
With so much direct competition, how can your digital marketing agency stand out?
Why Nobody is Reading Your Company Blog
Why is this the case? And what can you do about it?
Why Is Your Backlink Profile So Important for SEO?
You can evaluate your progress by studying a number of different metrics. You can check your search engine rankings for your target keywords, your organic traffic and, among other things, your backlink profile. But what exactly is your backlink profile…
How Good Is Google at Detecting Rank Manipulation?
Motivated webmasters can undertake schemes and nefarious habits designed solely to manipulate their rank — and appear more trustworthy than they actually are. Google, in response, has designed countermeasures to identify instances of rank manipulation…
What Makes Copy Persuasive?
So what exactly is it that makes copy persuasive to an audience? And what efforts can you make to facilitate greater persuasiveness?
Should You Simply Ignore Keywords When Writing Content for SEO?
Ranking for target keywords isn’t nearly as straightforward or easy. So should target keywords disappear from your campaign altogether?
Is SEO or PPC Better for Your Business?
It’s a complex question, and there’s no one right answer. But I can help you understand the factors you’ll need to consider when making the decision for yourself.
How to Be Seen as an Expert in Anything
What does it take to be seen as an expert? It’s a bit different for everyone.