The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)

The four Ps are a tried and tested method in order to gain a competitive advantage, but modern times have proven that people are becoming much more aware and conscious about their consumption. On the other hand, the four Cs are a much more effective ma…

The Shortage of Lab Space in the United States Is Stifling Innovation

A shortage of appropriate facilities and lab equipment to meet the needs and labor requirements of U.S. life sciences companies, joined with swiftly growing rent prices, many scientists are facing tough times.