Your investment in content creation is worth more than you think. Once you unlock the value of ROAC, you’ll never look at social media the same way again.
Author archives: AJ Kumar
Your Content Is Meaningless If This Important Element Is Missing
All the work you put into creating incredible content is meaningless if you aren’t considering the context in which it will be consumed. Here’s why.
How TikTok Changed the Social Media Game With Its Unique Algorithm
Here’s what makes TikTok’s algorithm different from other social media platforms and how the algorithm led to the app’s explosive growth.
Are You Creating Content for Human Consumption? Let’s Find Out.
Here are the six steps to developing an effective content strategy that’s actually made for human consumption (from the perspective of a chef).
A World of Difference: The Transformation From Physical to Digital (and What It Means for Entrepreneurs)
When you introduce a brand into this world, you are bringing the passive world to life by turning the experience from passive to highly interactive. This is the power that entrepreneurs have in the digital world.
Cooking Up Content: New Opportunities Emerge for Early Professionals
Social media content creators are revolutionizing the traditional approach to work. Here we discuss the unique advantage of content creation.