iHeartMedia Partners With WPP to Launch Project Listen, a New Audio Advertiser Initiative

iHeartMedia has unveiled a strategic partnership to improve audience engagement — and boost audio advertising spends. According to the major American broadcaster, consumer listening has reached an all-time high. On average, consumers listen to 17 hours of audio content a week.  Millennials and younger generations listen the most.  iHeartMedia attributed the strong increase to the […]

The post iHeartMedia Partners With WPP to Launch Project Listen, a New Audio Advertiser Initiative appeared first on Digital Music News.

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