As with most social media platforms, bands and musicians operating on Instagram often struggle with getting their posts to stand out on amidst a crowded field, even as the platform’s nuances become increasingly inscrutable. Here, we offer a helping hand in growing your follower base on the platform, and getting your content seen by more people.
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Guest post by Nick Carr of RazrMusic
Artists complain all the time about how hard it can be to get keep posts from
drowning in the crowded clamor of modern social media, something which
can be highly frustrating for musicians with major announcements like an
upcoming tour or new album. Here we look at how Instagram pods can be
used to combat the relentless tide of an ever-changing feed.
These days Instagram can become more daunting than ever trying to figure
out its algorithm. It’s quite scary, to say the least. The good news is, it doesn’t
have to be. All you need is the right tools and a plan to set in place to gather a
more healthy and engaging following. Lucky for you, we’re sharing some of
our most amazing secrets.
1. BE AUTHENTIC
A musician’s #1 downfall will be the authenticity of their music or persona. If
you are putting out a fake personality or false reality, people won’t connect
with you. Even worse, you’ll be attracting the wrong type of followers. As an
artist, people will crave a dose of reality from you. Show your personality and
true parts of your life and the right followers will come, and most importantly,
ENGAGE.
2. YOUR PHOTOS MATTER
Most importantly, the quality of your photos matter. People are more likely to
respond to sharp, bright, and professional photos that are not heavily filtered.
Also, the content in itself is extremely important. If you are apart of a band,
people should land on your page and immediately see the promotion of your
band including photos, videos, interviews, etc.
3. DEVELOP YOUR BRAND
When someone visits your profile it should become apparent to who and what
your brand is. Having a consistent feed is key with colors, content, and writing
style.
4. POST AT THE RIGHT TIME
It’s super important to know your audience and when they’re most likely to be online. For example, If your audience is based in the U.S then you wouldn’t post at 3 am when everyone is most likely sleeping. Think about when you pick up your phone and log into Instagram, what time of day is that usually? That’s a good indication that like-minded people will be doing the same.
5. GROW YOUR INSTAGRAM ORGANICALLY
Grow your Instagram organically by using our Premium Instagram Services.
We offer 300% faster growth and engagement will be relevant to your target
market. It is the most popular program for all musicians looking to gain new
fans.