Singing Waitress Goes Viral, Industry Takes Notice

A viral video of a waitress singing at an Ohio restaurant has captured the attention of Missy Elliott, Ginuwine and Snoop Dogg, with the latter tweeting that the singer “needs a record deal.” Erika Kayne was videotaped singing at her father’s restaurant, KeVante’s Restuarant & Lounge in the Richmond Mall…

A Formula For Viral Music Marketing [Jack Udell]

For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral success is no easy task. ___________________________ Guest post by music manager Jake Udell of Art of Manager How do you…