On-demand Audio Streaming Surpasses Video Streaming

Good news for artists. Music fans are streaming more music through on-demand audio streaming services than video streaming platforms… According to BuzzAngle, Americans are consuming more music through on-demand audio streaming services than through music video platforms. In the first six months of 2016, Americans played more than 114 billion audio streams on streaming platforms […]

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Why TIDAL is the perfect acquisition target for Apple

The MBW Review gives our take on some of the biggest recent news stories. With a flurry of recent Apple news, you’re getting two in two days. This time, we look at the synergies between Jay Z’s TIDAL and the Cupertino giant – who may or may not be making an acquisition bid. The MBW … Continued

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Tidal Fires Back With Exclusive Kanye West ‘Famous’ Video

Kanye West’s controversial video for ‘Famous’ has now been released, as a Tidal exclusive. Famous is the fourth track on West’s ‘The Life Of Pablo’ album. The album was exclusively released on Tidal 6 weeks prior to being more widely available on other streaming services, and now the video has been released exclusively on Tidal. […]

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Latest Streaming Battle Strategies…

DMN takes a closer look at the latest competitive moves by music streaming platforms… Streaming exclusives. Streaming exclusives have become a major strategy adopted by streaming services to bump subscriber numbers. Tidal have had Rihanna’s ANTI, Kanye West’s The Life of Pablo, and Beyonce’s Lemonade as exclusives, and just this week Tidal released 15 Prince albums […]

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Tidal Releases 15 Prince Albums To Mark Legends Birthday

Tidal surprises Prince fans on what would have been the legendary music icon’s 58th birthday… If you’re a Prince fan, and you have been looking for ways to listen to his music following his death, you may want to sign up to Tidal. Here’s why. Today, Tidal has released fifteen Prince albums on the platform to […]

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Is Tidal About To Become A Major Competitor For Spotify and Apple Music?

Tidal subscribers are surging at unprecedented rate… But, is it enough to compete with Spotify and Apple Music? Well…Currently Spotify sits at 30 million paying subscribers, Apple Music sits at 13 million, and at last count Tidal had 3 million. But, that was before they adopted streaming exclusives as a major strategy. The Tidal team […]

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How Beyoncé’s Lemonade is making $3m a day – while saving Jay Z’s business

Each week, The MBW Review gives our take on some of the biggest news stories of the previous seven days. This week, we’re take a speculative look at whether Lemonade – the greatest blockbuster album experiment for some time – is paying off for Beyoncé and her label. The MBW Review is supported by FUGA. … Continued

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