‘Once you help an artist build a robust business, a lot starts to happen for them.’

Platoon has worked with the likes of Mr Eazi, Rex Orange Country and Billie Eilish. Now, with new owner Apple, it’s working with a fresh and exciting crop of artists
The post ‘Once you help an artist build a robust business, a lot starts to happe…

Apple Acquires Platoon Emerging Artists Marketing Platform

Apple has acquired U.K. based music creative services and artist development startup Platoon, according to multiple reports. The startup’s co founder, Denzyl Feigelson, is a long time consultant for Apple and produces its annual UK iTunes Festival. Platoon launched in 2016 under the moniker "as launchpad for fearless creatives." The…

Apple acquires A&R and creative services company Platoon

Veteran AWAL/Apple exec Denzyl Feigelson will lead standalone business from its London HQ
The post Apple acquires A&R and creative services company Platoon appeared first on Music Business Worldwide.

Platoon expands into Africa with the development of Cape Town Creative Lab

Six artists offered recording facilities, access to creative talent and industry execs
The post Platoon expands into Africa with the development of Cape Town Creative Lab appeared first on Music Business Worldwide.

‘Artists are telling other artists about us.’

How Platoon is discovering huge breaking artists – and mystifying the major labels
The post ‘Artists are telling other artists about us.’ appeared first on Music Business Worldwide.