Spotify has added Horoscope Today, short podcasts for each of the 12 signs delivered every day, 365 days a year. The two-minute daily audio is produced by Parcast, which Spotify acquired or $54 million in April of this year as part of a major puch into podcasting. "From relationship drama…
Category archives: Parcast
Spotify has acquired three podcast companies this year. Total cost: $404m.
Full extent of expenditure revealed within new SEC filing
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Spotify is encouraging artists to make their own podcasts using Anchor
Why Spotify’s new strategy could result in a clearer ROI at the platform
The post Spotify is encouraging artists to make their own podcasts using Anchor appeared first on Music Business Worldwide.
Spotify Continues Podcast Push With Parcast Acquisition
Spotify continues its major push into podcasting with the acquisition of Parcast, a storytelling-driven podcast studio. The deal comes just weeks after the streamer acquired podcast giants Gimlet and Anchor. Terms of the transaction were not disclosed. The transaction is expected to close in the second quarter of 2019. Since…