Category archives: My First Moves

As founder and CEO of Metro PR, Tess Finkle has built a business that serves its clients and employees alike.

To create Rodial, Maria Hatzistefanis threw herself into a crash course on beauty manufacturing.

To create her on-demand furniture company, The Inside, Christiane Lemieux fused cutting-edge technology with the famously slow-moving interiors industry.

Katie Witkin co-founded AGW Group after working at two traditional agencies — and identifying the opportunities they were overlooking.

Shamanth Pereira was a young mom who struggled to regain confidence in her body after giving birth. So she built her own solution and launched Invisibelly leggings.

How Monica Zwirner and Lucy Wallace Eustice of MZ Wallace built a booming and beloved brand.

The founders of Dr. Brite had successful careers as a dentist and a surgeon. But they walked away from what they knew to build a natural mouth care brand.

Before Annie Bystryn created Cider In Love, she spent months learning about countless rules and laws that would govern her business.

The founders of Modern Fertility want to provide all women with access to fertility tests and education. But first, they need to gain the support of both Silicon Valley and the medical industry.

To get the frozen-food service off the ground, Rachel Drori wore many hats — and convinced partners that the company was bigger than it really was.