Universal’s Bravado makes metaverse move with Jamiroquai partnership on The Sandbox gaming platform

‘Both Bravado and Universal Music Group are excited to help fans explore the metaverse,’ said Racheal Redfearn, SVP A&R and Brand Management, Bravado
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The 3 Biggest Challenges to Marketing in the Metaverse

Executives and entrepreneurs should be taking the metaverse’s wide-open, nearly limitless marketing possibilities very seriously. Here are several of the most significant challenges companies are facing as they brave this digital terra incognita.

Universal’s Web3 label 10:22PM launches NFT collection and virtual world for metaverse band KINGSHIP

Collection of 10,000 NFTs will access to virtual world, plus music, products and token-gated experiences
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The major music companies are in a race to hire the best Web3 talent – before media’s biggest companies beat them to it

Interesting developments at Universal, Sony, and Warner in recent weeks hint at the impact Web3 will have on music in the months ahead
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