Why did Warner just spend $180m to buy a merchandising company?

Merch is becoming a huge, and vital, component of artist careers
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‘A total visionary’: Simon Cowell to receive A&R Icon award at MBW event in London next month

Rob Stringer, Camila Cabello, Sir Lucian Grainge, Max Lousada and many more pay tribute to Syco chief
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Aaron Bay-Schuck begins tenure as CEO of Warner Bros Records in Los Angeles

Ex-Interscope executive joins Tom Corson at head of historic WMG label
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Warner Music Group buys youth media brand UPROXX to ‘influence culture’

Max Lousada swoops for Vice Media rival, adding to The Firepit and Songkick
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Max Lousada pays tribute to Robert Plant at Silver Clef Awards in London

“Thank you, Robert, for never doing what’s easy – and for always taking the road less travelled.”
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YouTube Music begins its ascent: ‘The potential prize here is huge’

YouTube Music arrives in the US, Mexico, Australia, New Zealand and South Korea
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Warner buys A&R scouting tool Sodatone to boost ‘search for the superstars of tomorrow’

Max Lousada says acquisition of startup will ‘help differentiate us’ in A&R arms race
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Warner artists dominate BRITs, winning 75% of show’s UK-focused awards

Sony artists pick up three awards, Universal acts win two
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Max Lousada: Atlantic’s brilliance was reflected at the Grammys

Warner’s recorded music boss on the star label at The Grammys 2018
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