This Founder Thought He’d Discovered a Valuable Moon Rock. The Object Was Actually Worthless, But It Still Brought Him Immense Success.

For entrepreneur Eric Lapp, founder of The Raleigh House, a cheap piece of iron slag was the key to his company’s successful launch.

Omnichannel Isn’t the Death of the Consumer Brand; It’s the Path to Growth. Here’s Why.

If the concern of losing that intimate customer connection is holding you back, here are a few ways that today’s brands are better positioned than ever to keep the customer at the forefront.