Fender has soared while Gibson and other instrument manufacturers have faltered despite both facing a shifting and uncertain marketplace. The reason for Fender’s rise, according to Keith Jopling of consultancy MIDiA has been a trend-driven future-focused strategy driven by a new CEO and CMO along with former Warner Music digital…
Category archives: Gibson
Gibson Guitar Formalizes Hands-Off IP Enforcement Approach Through Authorized Partnership Program
In the wake of a recent rash of lawsuits surrounding Gibson Guitar, the company has formalized its IP enforcement approach into something called an authorized partnership program. While a step forward for fans of the company looking to create guitars inspired by Gibson, the new program has a long ways…
WED. BRIEF: Gibson Exits Bankruptcy • Tracy Chapman Sues Nicki Minaj • Soundcloud + Instagram • More
WEDNESDAY 10.24.18
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Get your $20 concert tickets while they last. Live Nation has announced that ‘National Concert Week’ will take place April 30th through May 8th. The promoter will offer exclusive $20 all-in tickets for music fans to celebrate the kick…