Building Community Inside Your Fan Base

In this piece, Angela Mastrogiacomo delves into the importance of creating community within a fanbase, and how to go about building a space for your fans, creating commonality, and showing them proper appreciation. ____________________________ Guest post by Angela Mastrogiacomo for TuneCore Back in 2014, there was something worth setting my…

Creative Ways Of Engaging With Your Fanbase

The accessibility of social media has made it easy for artists to fall into to much of routine when communicating with their fans and get lost among the herd of other bands and artists out there trying to make their mark. Here we look at some creative ways that artists…

No More Genres: Making Your Musical Niche Work For You

Yesterday, top music industry analyst Mark Mulligan wrote that Niche Is Music’s New Mainstream. But how do you find your own unique niche and connect with what Mulligan calls "a passionate cluster of fans?"Tarryn Meyers says that it is by building a brand that is uniquely you, but can also…

Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan

In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success – even on a global scale – is found in the niches, says top music industry analyst Mark Mulligan of MIDiA. "Fandom is fragmenting," says Mulligan, "but it may be the best thing…

5 Ways You Don’t Understand Your Fans and Why They’re Tuning You Out

As an artist, it’s important to take a step back and ask yourself: do you really know who your actual fans? Here Chris Robley of CD Baby explains why communicating with, and having a fundamental understanding of who your fans are is essential to capturing their loyalty and fueling your…

How To Build, Nurture Your Community On And Offline

Community can be a dangerously nebulous word, and taking the time to develop one as a band or artist can be an intimidating prospect, particularly when there are so many other aspects of your life as a musician to keep track of. Here we look at some the best ways…

7 Ways To Promote Your Music And Grow Your Fanbase

In the modern music industry, being talented and unique isn’t enough to help you stand out from the crowd of other artists, and gaining the kind of recognition you want in a competitive market requires careful strategizing, and a good understanding of your strengths. ________________________ Guest post by Becky Holton…

Playing To Strangers: Why Marketing To People Who Haven’t Heard You Is The Most Profitable

In this piece Amber Horsburgh breaks down some interesting streaming statistics suggesting that, contrary to many conventional marketing theories, marketing to listeners who have never heard your music can be a more profitable approach than trying to cultivate a rapid central fanbase. ______________________________ Guest post by Amber Horsburgh. Amber writes…

How To Keep Fans Engaged On Social Media Before A Show

Engagement (particularly when it comes to social media) has become all the buzz for not only bands and artists looking to connect with fans, but also for the venues where those musicians perform. Here we look at six techniques venues can use to draw in music lovers. ___________________________ Guest post…

Top 10 Places Movie Fans Must Visit Before You Die

Top 10 Places Movie Fans Must Visit Before You Die   These travel destinations are a must for every film buff. From iconic movie locations […]

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