Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan

In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success – even on a global scale – is found in the niches, says top music industry analyst Mark Mulligan of MIDiA. "Fandom is fragmenting," says Mulligan, "but it may be the best thing…

This Week In Music Commentary

Commentators inside the music biz this week shared their thoughts on what the global music industry can learn from China, why Article 13 could be a disaster for independent artists, whether live albums are still a valuable format for artists, and more! Monetize Music Fandom, Not Consumption: What Japan, Global…