Category archives: Business Optimization

Work on your hobby, learn about sales and marketing and dedicate yourself to steady improvement.

Mentors. Community mavens. Peers. All have something to offer you and your business, if you know how to ask.

You wouldn’t ever get on a plane with a pilot who doesn’t have a flight plan, so how can you go to work without a business plan?

These three points shouldn’t be overlooked.

Siloed, difficult-to-use business systems complicate processes and hamper operations. Is this true of your organization?

It was operating like it was 1999. And that needed to stop.

Keeping the trust of your existing customers is what will attract new customers.

You can never guarantee the success of a new business but there are essentials that, done right, make success likely.

Getting to “profitable” takes longer than you think. First, you have to suffer a little pain.

That so many small businesses fail is no mystery when, on average, each is owed $84,000 for products and services delivered but not paid for.