How to Be a Star in Your Hometown

This is an excerpt from Ari Herstand’s new book How to Make it in the New Music Business (Second Edition) As important as establishing yourself online is, everyone has a hometown community they come from. You don’t compete in a NASCAR race before…

How to Be a Star in Your Hometown

As important as establishing yourself online is, everyone has a hometown community they come from. This is an excerpt from Ari Herstand’s new book How to Make it in the New Music Business (Second Edition) You don’t compete in a NASCAR race before…

Why the Best Singer Does Not (Always) Sing the Pop Hit

My friend texted me the New York Times’ 6-minute ‘Watch How a Pop Hit Is Made’ doc about Zedd, Maren Morris and Grey’s “The Middle.” This is an excerpt from Ari Herstand’s new book How to Make It in the New Music Business (Second Edit…